Kim Cheol-beom, CEO of Food-Tech Company Deep Plant, Joins ‘NO EXIT’ Campaign

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Kim Cheol-beom, CEO of the artificial intelligence-based meat deep-aging food-tech company Deep Plant, participated in the 'NO EXIT' online relay campaign to prevent drug crimes, an issue that has recently gained serious attention and become a social concern, the company announced on the 20th.

The 'NO EXIT' campaign, which began last April, is a nationwide relay campaign aimed at preventing drug addiction and crime and raising awareness about the issue. The campaign continues through social media, where participants share the message 'Drugs are a no-exit path, don't start,' and then nominate the next participant.

CEO Kim Cheol-beom, who joined the campaign upon the recommendation of An Min-woo, CEO of Tublet Korea, stated, "I participated to widely publicize the seriousness and danger of drugs and to raise alarm, as the rapid increase in drug problems is harming our healthy society. Deep Plant will also contribute to creating a healthier society through healthy meat products." CEO Kim Cheol-beom nominated Jang Se-hoon, CEO of S&E Company, which operates the B2B forward trading platform for 'ugly' agricultural and livestock products 'B.good', and Seo Jun-ryeol, CEO of the online/offline food ingredient platform 'Mr. Appa', as the next participants.

Deep Plant's AI-based deep aging system has the advantage of making even low-grade and low-fat cuts of meat healthy and delicious by predicting their taste and tenderness and activating proteolytic enzymes through a physical process, which shortens the aging time. Based on this technology, the company is focusing on creating a sustainable livestock food market through the complete consumption of meat.