Deep Plant Wins Grand Prize at Public-Private Partnership Open Innovation
- Deeplant
- Sep 28
- 2 min read
Deep Plant has won the 'Grand Prize' at the final evaluation of the '2023 Large Enterprise-Startup Open Innovation DEMO DAY,' hosted by the Ministry of SMEs and Startups and the Korea Institute of Startup & Entrepreneurship Development (KISED), and organized by the Ulsan Center for Creative Economy & Innovation.
The purpose of this event is to promote innovative growth by supporting large enterprises and startups in discovering collaborative partners to build optimal cooperative systems. On the day, Deep Plant won the Grand Prize in the ESG environmental sector for its technology proposal to Lotte Corporation. The company proposed 'a business enabling the complete consumption of meat by increasing the added value of even non-preferred cuts with Deep Aging technology' as part of Lotte's challenge for a sustainable livestock industry.
Currently, Deep Plant predicts the taste and tenderness of meat through artificial intelligence analysis, and then processes even low-grade and non-preferred cuts to an optimal state using Deep Aging, a physical processing method, to create products for grilling and various other uses, which are then supplied to restaurants and supermarkets. The core technology of Deep Aging utilizes water pressure and ultrasound to activate the protein-degrading enzymes within the meat's muscle, maximizing tenderness and umami flavor to make it healthy and delicious. Based on this technology, the company will now proceed with a project to increase the added value of non-preferred cuts of Wagyu from the Sandalwood feedlot in Australia, which is operated by Lotte Corporation.
Deep Plant's CEO, Kim Cheol-beom, stated, "We have already completed technology verification in Korea for increasing the added value of low-grade and non-preferred cuts of Hanwoo and Handon through Deep Aging. We expect this to be an opportunity to enter the global market by verifying our technology on eco-friendly Wagyu from the Australian feedlot."
As the Grand Prize winner, Deep Plant will conduct a Proof of Concept (PoC) for technology application at the Sandalwood feedlot in Australia and will receive follow-up support, including commercialization funds (up to 100 million KRW) and technology development funds (up to 120 million KRW).
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